Our "Why"

About Us

We did the skincare routines. Bought the fancy serums. Drank the green juices. And yet—every day, we dried off with the same old towel.

Stiff. Scratchy. Smelled weird after two uses.
No one talks about it, but it’s true: the towel—this daily ritual—gets zero love.

And that didn’t sit right with us.

So we started asking: what if your towel wasn’t just a background item?
What if it could do more—feel better, last longer, actually take care of you?
We searched everywhere. Talked to manufacturers across the world. Tested fabrics. Rejected dozens of prototypes. Until finally, we found it.

A towel that felt like a warm hug. That stayed soft, smelled fresh, and dried like a dream. One that actually made us look forward to stepping out of the shower.

That towel became Soafie.

We didn’t set out to reinvent the towel. But when we realized no one else was going to make it better—we did.
Because comfort isn’t a luxury. It’s a basic need.
And self-care doesn’t stop when the water turns off.